In everyday business life, abbreviations are constantly flying around—B2B, B2C, D2C… Sounds like secret code, right? In fact, these abbreviations describe who is playing with whom in business. They show how companies, customers, and even government agencies are connected. Those who know the rules of the game understand not only the language of business, but also the strategies behind it.
With our business bingo, you can find out who plays with whom!
B2B (business-to-business)
Companies sell to other companies.
Examples:
- SAP sells ERP software to large corporations.
- A machine manufacturer supplies production equipment to automobile manufacturers.
AND: LTS develops, produces, and supplies innovative technologies to its business partners.
In short: business friendships for business.
B2C (Business-to-Consumer)
Companies sell directly to end customers.
Examples:
- Zalando sells clothing to private customers.
- Netflix offers streaming services for viewers.
In short: Directly to the consumer – without detours.
C2C (Consumer-to-Consumer)
Private individuals trade with each other.
Examples:
- eBay for used items.
- Vinted for second-hand fashion.
In short: Flea market 2.0.
B2G (Business-to-Government)
Companies sell to government agencies.
Examples:
- IT service providers supply software to government agencies.
- Construction companies build roads for the city.
In short: Business with the government.
D2C (Direct-to-Consumer)
Manufacturers sell directly to end customers without intermediaries.
Examples:
- Nike sells via its own online shop.
- HelloFresh delivers meal kits directly to households.
In short: From the factory straight into your shopping cart.
Whether B2B, B2C, or D2C—in the end, it’s always about connecting with the customer.
And this is exactly where LTS Lohmann Therapie-Systeme AG in Andernach plays a crucial role: As an innovative B2B company, LTS develops medication technologies to make life easier for patients worldwide.
That’s what we stand for: WE Care. WE Create. WE Deliver.
Picture: Canva
